BOKS ANNOUNCES $250K GRANT PROGRAM TO GET KIDS MOVING ACROSS NORTH AMERICA

08/29/21

Physical activity program provides equitable access to sport & fitness with funds, training and on-going support

(BOSTON) August 23, 2021 — Today BOKS (Build Our Kids’ Success), an initiative of the Reebok Foundation, announced a $250,000 grant program that will support its efforts to provide equitable access to physical activity and play to more children in underserved communities. The grants program which launched in the U.S. in 2020, awarded more than 100 schools and youth organizations funds to keep kids active even in the hybrid learning environments brought on by Covid-19. A portion of the funds for this program were donated through Reebok’s 5 percent give back on Kids product in the U.S. This year, the program will be extended to BOKS Canada through generous support from the Reebok Foundation and the Reebok Canada Fitness Foundation.

“The pandemic and subsequent remote learning environments have taken a toll on our kids mental and physical health,” said Kathleen Tullie, Founder and Executive Director of BOKS. “We know that physical activity is foundational to a healthy body and a healthy mind and yet, regular access to sport and fitness for schools and youth organizations in high-need communities can be scarce. These grants will allow us to help communities ensure that no child misses out on the countless benefits of movement and play.”

2021 BOKS GRANTS PROGRAM:
• Up to 100 grants in the amount of $2,000 each will be awarded to underserved schools and youth organizations in the United States.
• Up to 25 grants in the amount of $2,000 each will be awarded to underserved schools in Canada.
• To be eligible schools and/or youth organizations must be enrolled in the BOKS program.
• These grants can be used to purchase equipment, provide participant incentives/rewards, to pay trainers a stipend when program volunteers are lacking; or to be used in other creative ways to help overcome barriers to participation.

The BOKS program, which has been part of the Reebok brand since 2010, has impacted more than 500,000 kids over the last 11-years, improving whole child health and priming their minds for learning. Built on the science and research documented in the book, Spark: The Revolutionary New Science of Exercise and the Brain, BOKS provides free physical activity programs, training and support to communities that want to establish and maintain impactful fitness and nutrition programs serving the whole child.

To learn more or apply for a BOKS grants in the U.S. please visit: https://activekids.org/support-us/boks-grants/
To learn more or apply for a BOKS grants in Canada please visit: www.bokskids.ca

Media Contacts
Jess Garbarino, Reebok
jess.garbarino@reebok.com

About BOKS
In today’s screen obsessed culture, kids are the least active generation in history. This sedentary lifestyle is negatively impacting both their physical, mental and social health. BOKS is a physical activity program designed to reverse this public health crisis by getting kids active and establishing a lifelong commitment to health and fitness. Built on the science and research documented in the book, Spark: The Revolutionary New Science of Exercise and the Brain, BOKS provides free physical activity curriculum, training and support to communities looking to establish and maintain impactful fitness and nutrition programs serving the whole child. Having grown from a single elementary school to a global initiative, BOKS is scalable and its impact is supported by scientific research. BOKS envisions a world in which movement is a foundational part of every child’s day. For more information about BOKS visit www.bokskids.org.