Reebok to Donate 5% of All Kids Footwear to Get Children Active and Healthy

Boks and DSWReebok to Donate 5% of All Kids Footwear to Get Children Active and Healthy

Brand Partners with DSW to Support BOKS and Increase its Impact in Underserved Communities 

(BOSTON, MA) OCTOBER 1, 2020 — Starting today, Reebok will donate 5% of all Kids Footwear sales on its US ecommerce site to BOKS(Build Our Kids’ Success) to bring physical activity and wellness opportunities to more children. Reebok aims to use this funding to build on its10-year partnership with BOKS and reverse the negative physical, mental and social health impacts that a largely sedentary lifestyle has hadon this generation. This funding commitment will be directed to underserved communities, particularly racially diverse communities, that face more barriers to fitness and sport.BOKS Fitness Calendar

In addition, Reebok has partnered with DSW Designer Shoe Warehouse®, to bring BOKS’ free physical activity resources to familiesand educators across the country. Through DSW’s mission-focused platform DSWGives, the retailer is focused on empowerment,resilience, wellness, education and more, with a long standing commitment to giving back to communities across the nation. Each month,the brands will release BOKS Fitness Calendars which provide kids with daily activity and play no matter their learning environment due toCOVID-19. As part of the partnership with DSW, for every pair of shoes purchased at a DSW store or, customers will receive alink to download the BOKS calendars! To date, the relationship has brought in over 500 customers views.

“Working with BOKS over the past 10 years, we’ve seen the impact daily physical activity has on children and yet, daily physical education and play continue to lose funding and support,” said Chris Froio, Senior Vice President, Reebok North America. “As the leading fitness brand, we are increasing our commitment to BOKS in a time when families need it most. Weare proud that DSW has joined our efforts and look forward to working together to make a difference in kids lives across the country.”

“Giving back has always been part of DSW’s brand DNA and we’re committed to positively impacting communities in the U.S. and acrossthe world,” said DSW CMO Amy Stevenson. “We partnered with Reebok to help frontline workers at the start of the pandemic and we are thrilled to partner with them again to support children’s movement through BOKS.”

kids dancingThe BOKS program, which has been part of the Reebok brand since 2010, has impacted more than 500,000 kids over the last 10-years,improving whole child health and priming their minds for learning. Built on the science and research documented in the book, Spark: TheRevolutionary New Science of Exercise and the Brain, BOKS provides free physical activity curriculum, training and support to communities that want to establish and maintain impactful fitness and nutrition programs serving the whole child. In addition, BOKS has:

  • Expanded its program to offer before, during and after school physical activity curricula as well as virtual at-homeresources and BOKS recess for parents to keep kids active;
  • Broadened its reach beyond elementary school to middle school, high school, early childhood, and more recentlyannounced its inclusive resources, for children with intellectual disabilities, in partnership with Special Olympics;
  • Launched a grant program to provide funding to schools in underserved communities;
  • Conducted long-term research of the program’s efficacy with research partners including Mass General Hospital forChildren, Harvard School of Public Health, National Institute of Out of School Time and others;
  • Published validation of positive physical, mental and socioemotional impact on kids in the American Journal of PreventativeMedicine and Journal of Exercise Sports and Orthopedics;
  • Received recognition from Former First Lady Michelle Obama’s Let’s Move! Active SchoolsReebok kids shoes DSW

“Physical activity is a critical piece of overall wellness and mental health,” said Kathleen Tullie, founder and executive director of BOKS. “I am so grateful to have found brands that not only supports that mission, but that are dedicating resources to reverse physical inactivity trends across the globe.” “This partnership is an example of what can happenwhen non-profit and for-profit businesses come together under one shared vision and work towards a common goal.”

Support from WNBA Star Lexie Brown:

“Sports have always been one of my biggest sources of confidence. I consider myself self-motivated, but sports have really allowed me to setgoals that I want to achieve throughout my life. Basketball has changed my life. I am so blessed to have had the influence of my dad whilegrowing up, but I know there are so many kids that don’t get to experience that. BOKS is special because it is for everyone. You don’t have tobe an all-star athlete to do it. Every kid should be exposed to the power of health and wellness like I was. Programs like these can change a kid’spath in so many ways and I am so excited to support BOKS and Reebok on their mission to reach more underserved kids in the next 10years.”

Media Contacts

Dan Sarro, Reebok

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness andlifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with arich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfilltheir potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functionaltraining, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage andrepresents the roots of the brand in the sports lifestyle market.

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About BOKS

In today’s screen obsessed culture, kids are the least active generation in history. This sedentary lifestyle is negatively impacting both theirphysical, mental and social health. BOKS is a physical activity program designed to reverse this public health crisis by getting kids active andestablishing a lifelong commitment to health and fitness. Built on the science and research documented in the book, Spark: The RevolutionaryNew Science of Exercise and the Brain, BOKS provides free physical activity curriculum, training and support to communities looking toestablish and maintain impactful fitness and nutrition programs serving the whole child. Having grown from a single elementary school to aglobal initiative, BOKS is scalable, and its impact is supported by scientific research. BOKS envisions a world in which movement is afoundational part of every child’s day. For more information about BOKS visit


DSW Designer Shoe Warehouse is a leading branded footwear and accessories retailer offering a wide selection of brand name anddesigner dress, casual and athletic footwear and accessories for women, men and kids. DSW operates more than 500 locations in 44 statesand operates a robust ecommerce website at, a mobile site at and via mobile app. Founded in 1991, DSW is adivision of Columbus, Ohio-based Designer Brands Inc.